Hi, I’m Camello (aka chamellon), a Melbourne-based design leader who works where craft, tech, and outcomes meet.
I’m happiest bringing clarity to complex work, and helping the people around me do the same.
Select brands I’ve worked with:
Kraft Heinz, lululemon, Virgin Mobile, Sensis, Yellow Pages
How I design, and how I lead:
First, people.
People are at the heart of everything we do. I find what each person does best and what drives them, then give them opportunities to stretch.
Then, the goal.
The experience matters, but only if the goal is met. Teams can disagree on the how, as long as we are united on the why.
Always, the story.
I help people explain their work in the language the room understands. Good ideas that can’t be explained rarely see the light.