turning abstract
ideas into concrete connections

I'm an Experience Design Lead, currently at APPLY—building brands, experiences, and systems people trust.

Select brands I’ve worked with:
Kraft Heinz, lululemon, Virgin Mobile, Sensis, Yellow Pages

Colorful cartoon characters with smiling faces, including stars, blobs, and abstract shapes in various colors.

thoughts ->

A whimsical illustration of a face with closed eyes, smiling, inside a flower pot with colorful abstract shapes and swirling lines representing a blooming plant with pink, yellow, and black elements.
Pink textured circle on a white background

for fun ->

story is the journey.
design shapes the experience.
connection is the goal.